HIGHBEAM is an agile marketing consultancy focused on three areas:


Working collaboratively with clients to position their brands. Helping articulate purpose, values, behaviours and writing the brand story that pulls it all together.


Mapping journeys and developing engaging ideas to enhance the customer experience.


Creating compelling propositions and names for new products and services.

Lead consultant Ben Southgate, has been helping major brands to grow for over 20 years. His experience covers a range of sectors including FMCG, finance, retail, utilities, sports, telco, media & tech. 

HIGHBEAM has worked with Viacom on various projects over the last few years including a consumer product launch at the MTV Europe Music Awards and the development of an International B2B promotions strategy.


“We worked with Ben to crystalise our strategic thinking around one of our brands in the promotions space. He worked with us to gather input from around the world, find common issues, and help us create solutions to drive our business. He was great to work with and helped keep us on track.”

Tom Dobson-Gunn, Vice President Global Franchise Planning, Viacom International


Multiple projects for the European marketing department, all under NDA.


RNIB is an incredible charity that needed help to develop a clear 3 year marketing plan to keep their brand relevant and the donations coming in.


"RNIB approached Ben at a time when we required a top-down rethink of our business and brand strategy. He worked with us to help crystalise our challenges - then developed a new way of thinking about our core marketing propositions that is now being applied across the organisation."

Martin Wingfield, Head of Marketing & Comms, RNIB


Current live project, under NDA.

Lowe Alpine has been making premium backpacks since 1967. In 2018 HIGHBEAM helped them prepare for their next stage of business growth, by clarifying their brand positioning across International markets. Watch the launch video here.   


"Ben is a pleasure to work with; highly insightful, hugely enthusiastic to meet and exceed the project objectives. He very quickly got to grips with the business, the challenges we faced and went above and beyond to deliver."

Giles Polito, Commercial Director, Equip Outdoor Technologies


Roche is the 3rd largest pharmaceutical company in the world. HIGHBEAM worked with over 50 stakeholders across the UK & Ireland Diagnostics business to build a purposeful brand story.


"Ben worked with stakeholders at every level and took us through a clear process to uncover a powerful brand narrative that we all love."

Reeta Bhatiani, Head of Communication, Roche Diagnostics.


HIGHBEAM worked with Danone’s innovation team to help develop the proposition and name for an a new health product.


"Ben is a strong strategic thinker who is fast, flexible and has a ‘can-do’ approach to any problem. His help in developing and articulating new product propositions has been invaluable for Danone." 

Alastair Strang, Innovation Lead, Danone Waters



We have been working with B&Q's owner Kingfisher Plc for the past 5 years. Projects include creating a new electricals brand, helping develop their group content strategy and helping the retailer articulate individual category propositions.


"The strategists and designers at HIGHBEAM were a breath of fresh air. They worked quickly and collaboratively to help us create a new brand to roll out across Europe. They were undaunted by hurdles along the way and developed something we're all very proud of."

Mike Foulds, Group Commercial Director, Kingfisher Plc



HIGHBEAM worked with Virgin Sport to create a digital communications strategy and campaign to support the launch of their British 10k event in 2017.

Landmark leads the way in the professional workspace market. In 2017 HIGHBEAM worked closely with the team to develop their 'Work Proud' positioning and to transition the brand name from i2 Office to Landmark.



"Ben's experience and rigorous process was invaluable in helping the Board decide the best route for rebranding our business." 

Rob Strachan, Chief Marketing Officer, Landmark


Cancer research needed to unlock new fundraising opportunities. HIGHBEAM developed a variety of new giving platforms for the charity to test.


"Ben is someone that if you worked with him once, you try and find every opportunity to work with him again. He is constantly curious and inspiringly insightful and is always finding creative solutions that you just wish you had thought of first."

Janine Chandler, Head of Innovation Development, Cancer Research.



NBC needed to reposition several of their digital TV channels in markets across Europe. HIGHBEAM's work helped NBC's internal creative teams develop more compelling and effective marketing.


"If you are blinded by too much data and too many insights then call Ben. He develops clear answers that are the perfect blend of logic and creativity."

Sarah Lloyd-Baker, Vice President Marketing, NBC Universal.



dunnhumby originally gained prominence for helping establish Tesco Clubcard. It is now the global leader in customer data science, operating in 27 countries. HIGHBEAM helped develop a clear product naming strategy and a new visual identity for the brand.

THG dominates the beauty and wellness space online, with a presence in140 countries. HIGHBEAM worked closely with Simon Smith from the leadership team to help develop a new positioning and brand manifesto for the group, as well as naming their new e-commerce platform.


“As part of a corporate initiative to crystallise and refine The Hut Group’s proposition Ben proved to be a great catalyst and challenger for change. His input was invaluable in capturing and synthesising the group’s vision.”

Simon Smith, Group Creative Officer, THG


In 2017 RBS brought together over 70 marketing professionals to form a new in-house communications agency. HIGHBEAM designed and ran a bespoke culture workshop to help inspire and focus the new team.


Ascential is a global B2B information company and owner of the Cannes Lions Festival of Creativity. HIGHBEAM has worked with the Ascential on numerous projects including optimising customer experience, clarifying digital product propositions and developing content strategy.


"Ben makes incisive observations and can solve those lurking creative or strategic problems that you never quite have time to figure out. And he’ll only make recommendations that are doable, clear and credible."

Liz Moseley, Chief Marketing Officer, Ascential



The gin market has seen exponential growth in recent years. HIGHBEAM was brought in to help create a brand story and product propositions for The Dirty Gin Company. Their playful products will hit the shelves in 2019.

Ben Southgate is an angel investor in the award-winning kids frozen yoghurt brand Claudi & Fin (now available in Tesco, Sainsbury's, Waitrose, Ocado, Asda and Pizza Express). The brand is growing fast and we will continue to develop and launch new products during 2019. 


Claudi & Fin was one of just 15 brands shortlisted from 25,000 by Start Up Loans and invited to No. 10 Downing Street for a roundtable discussion on British entrepreneurship led by former Dragon and Start Up Loans Chairman James Caan.




Ben Southgate has worked with News Corp for many years on a variety of strategic projects.


"Ben's valuable experience across a wide spread of categories and commercial models enables him to bring in context from the outside and encourage those he works with to look for answers from beyond the business they are in.”

Nick Stringer, Chief Creative Officer, News UK (The Sun / The Times)

“Ben was a trusted advisor to the Times brand for many years. He gave us insightful and actionable strategic thinking at significant points in the brand’s development, including the launch of our successful digital subscriptions business.” 

Katie Vanneck-Smith, Global Managing Director, Dow Jones



HIGHBEAM worked with B2B brand TRX.tv to help clarify their positioning. TRX is an innovative online deal-making tool that enables TV rights buyers and sellers to connect and close more deals, more efficiently. The brand has now come out of beta stage and recently attracted high profile investment from Sky and Channel 4 to speed TRX's global roll out.


"Ben worked with the senior team and our investors to help get us to a crystal clear brand proposition for launch. We all enjoyed the process and I'm delighted with the result." 

David Frank, Executive Chairman.

HIGHBEAM developed a new challenger brand in the taxi space. We worked closely and quickly with the Cordic team to create a brand name, differentiated positioning and high-impact visual identity for Cab Guru.