THG dominates the beauty and wellness space online, with a presence in140 countries. HIGHBEAM worked closely with Simon Smith from the leadership team to help develop a new positioning and brand manifesto for the group, as well as naming their new e-commerce platform.


“As part of a corporate initiative to crystallise and refine The Hut Group’s proposition Ben proved to be a great catalyst and challenger for change. His input was invaluable in capturing and synthesising the group’s vision.”

Simon Smith, Group Creative Officer, THG