HIGHBEAM worked with B2B brand TRX.tv to help clarify their positioning. TRX is an innovative online deal-making tool that enables TV rights buyers and sellers to connect and close more deals, more efficiently. The brand has now come out of beta stage and recently attracted high profile investment from Sky and Channel 4 to speed TRX's global roll out.

"Ben worked with the senior team and our investors to help get us to a crystal clear brand proposition for launch. We all enjoyed the process and I'm delighted with the result." 

David Frank, Executive Chairman.